the rise of brotox

“According to the American Society of Plastic Surgeons, the amount of money that men spend on Botox treatments has risen 400% since 2000. In 2020 alone, it’s estimated that 265,000 men had Botox procedures.” - The Guardian

What is Brotox?

It’s botox… but for men. If you’re reading this blog it’s probably safe to assume you already know what it is and what it does. However, in case you’re unaware of this magic in a bottle, it basically relaxes your muscle tissue in the targeted injection sites. This helps to relax wrinkles, improve facial contours and prevent fine lines from deepening over time.


Most Commonly Treated Areas:

  1. reducing lines and wrinkles in the forehead

  2. combat  frown lines (the “11’s”) in between the eyebrows

  3. prevent crows feet at the corner of the eyes


What Makes it So Good?

  • Career Advancement: In today’s competitive job market, looking youthful and energetic can be an asset. Many men choose Botox to soften lines and wrinkles that can make them appear tired or stressed, helping them present a more vibrant image in professional settings.

  • Increased Confidence: Feeling good about your appearance can boost your confidence in all areas of life, from social interactions to dating. Botox helps men feel more confident by enhancing their natural features and minimizing the signs of aging.

  • Preventive Care: More men are adopting a proactive approach to aging. Botox is not just for treating existing wrinkles—it’s also an effective way to prevent them from forming in the first place. By starting Botox in their 30s or 40s, men can maintain a youthful appearance for longer.

  • Subtle, Natural Results: One of the biggest concerns men have about cosmetic treatments is that the results will look unnatural or obvious. However, when done correctly, Botox offers subtle improvements that enhance rather than alter a man’s appearance. Most people won’t even realize you’ve had work done—they’ll just notice you look more refreshed.


Botox is no longer just for women—it’s a powerful tool for men who want to look and feel their best at any age. Whether you're looking to stay competitive in your career, boost your confidence, or simply take control of the aging process, Botox could be the perfect solution.


How Much Does it Cost?

At Frida, we offer tailored treatments that cater to your unique needs. Everyone’s face is different and, depending on your desired results, that will determine where and how much we inject.

Our expert team understands that subtlety is key, and we're here to help you achieve a refreshed, natural look. So why not join the growing number of men who are embracing Botox? After all, taking care of yourself is the ultimate power move.

Join the Frida brothers and schedule your brotox consultation today.

Previous
Previous

you can inject that?

Next
Next

frida 101: your guide to our levels